Thursday, 17 July 2008
She’s baaack
Suzanne Vega celebrated the release of her new album,  Beauty & Crime, by a repeat performance in Second Life. 
As most Second Life citizens know, Ms Vega was one of  the first A-list musicians to perform in Second Life -- and with a guitar  specially built for her by Robbie Dingo. She is an avid supporter of our little  world, to the point of writing about its founder, Philip Rosedale (Philip Linden  to us) for Time Magazine last May. 
Her album will be released on July 17, and her  performance was scheduled for July 13 -- which means if you’re reading about it  here, it’s already past. But don’t feel bad, it was by invitation  only.
Interestingly, Suzanne’s latest concert in SL was  also streamed live on a regular-style Web site (you know …the ones without  avatars and buildings and landscapes). This would make it one of the world’s  first virtual concerts with a live stream. Or something like that.  
In case you missed it, and the odds are you did, a  recording had been posted on Suzanne Vega’s site. 
And for those of you who enjoy experimental music,  check out Robbie Dingo’s ant concert in which an electronic piano plays notes as  they’re moved around by an increasing number of ants. It can be found here. 
He’s baaack
The godfather of virtual life is returning to Second  Life. 
According to William Gibson’s Penguin publishers  (which, to those who have spent too much time in-world, means his publishers  from Penguin Press, not publishers who look like penguins), a “range of William  Gibson activities” is planned for Second Life. These include a screening of his  movie No Maps for These Territories, a competition to design a Gibson  avatar, and give-aways of shipping containers packed with “Gibson goodies.” At  the beginning of August, William Gibson himself will be coming into Second Life  to read from Spook Country and answer questions.
Mitch Wagner writes about the coming events in his  The Information Week Blog, and even pads his article with references to  (but no explanations concerning) a Wikipedia article on cyberspace  involving “ancient Greeks and Plato.” He adds the interesting information that  “Second Life is the Metaverse in every important respect except  popularity.”
Ouch. But it’s kind of true. 
Will that be cash or Lindens?
Although there are already a number of real-world  shops with branches in Second Life, they all break with our beloved virtual  reality when it comes to the actual POP (point of purchase). Basically, you can  shop at Apple or Reebock and buy pretty well anything you want. But as soon as  you go to pay for it, you have to leave Second Life and go to their boring, two  dimensional, text-based Web-site. For those of us who know that Linden dollars  are as valuable as regular dollars (at a 250 to 1 ratio, of course), this is an  insult. A cultural affront, if you will. 
Therefore we welcome I Want One Of Those, a company  that is doing business in true Second Life fashion. 
I Want One Of those, called iwoot.com in regular Internet terms,  has even learned the importance of incorporating their advertising into the  Second Life map. Their island consists of five buildings that spell out the  company URL (iwoot.com) -- with the  dot on the letter “i” being a lighthouse. 
"We can explore which products are successful,” says  Tim Booth, creative director, “and see whether the most popular items in the  real world are also a hit in Second Life."
The building which makes up the letter 'i' contains a  marketplace to which about a dozen of the most active and creative Second Life  gadget builders will be invited to showcase and market their work. The dot on  the 'i' is a lighthouse. 
Along with their own products (showcased in the “w”  when viewed from above), they will also feature about a dozen of Second Life’s  top designers and builders. 
Second Life avatars will be able to visit the  company’s store, check over the merchandise, take their selection to the  counter, and pay for it with Linden dollars.
"A 3D virtual space is undoubtedly what the internet  will become, even if it takes a few years to get there," said Booth, thereby  proving that at least one person out there actually gets it.
Now if only one of the reporters could get  it.
One of the reporters gets it
Wade Roush has an excellent article in MIT’s  Technology Review called “Second World.” 
“The World Wide Web will soon be absorbed into the  World Wide Sim,” he declares, “an immersive, 3-D visual environment that  combines elements of social virtual worlds such as Second Life and mapping  applications such as Google Earth. What happens when the virtual and real worlds  collide?”
The crux of his 7,400 word long article is that  platforms such as Second Life will become valuable additions to the overall  world of the Internet. 
He points out that “the navigation tools provided by  Second Life….make it an excellent place to investigate phenomena that would  otherwise be difficult to visualize or understand. In that sense, this hideaway  from the reality outside is beginning to function as an alternative lens on  it.”
Unlike many other reporters who have written about  Second Life, Roush has actually spent time here -- and not in the  “my-god-I-had-to-spend-an-hour
“In the course of my research for this story,” says  Roush, “I bought land in Second Life, built a house, filled it with furniture,  bought and razed the adjoining land, lifted my house a hundred meters into the  sky to get it out of the way, and began work on a bigger house.”
Roush’s vision consists of a new internet in which  avatars can move freely from Second Life to Google Earth to real-time traffic  reports in what he calls “mobile augmented reality.”
Perhaps the secret to understanding the potential of  Second Life involves actually spending some time in Second  Life?